05 — Design Is In The Detail

Today I dragged myself out of bed at 7.30 which, let me tell you, is a ridiculous hour on a Sunday. I commando rolled through my clothes straight into the front seat of my Audi Schneemobil Edition & drove through ALL THE WEATHER to Boxpark in Shoreditch, London. I did this so I’d have the pleasure of shooting the Spring/Summer 2013 lookbook for AnyForty — yes a Spring/Summer shoot in the snow… but I made it work.

The brand has has just entered it’s 5th year of life & the new range is celebrating that — I can’t wait to show you guys the full lookbook later this week. Along with launching the new range, AnyForty will also be opening their very own shop on Friday the 15th of March! Rad!

I think this must be the 4th or 5th lookbook I’ve shot for AnyForty, the quality of the designs & attention to detail blows my mind every time. I think it’s one of the main reasons the brand resonates with designers/illustrators so well — we pick up on these details.

Cheers for all the hard work you put in Al — here’s to another 5 years!

Image 05 of 52

Design Is In The Detail - Design Is In The Detail Photographed by Rick Nunn

Lighting Diagram

Lighting Diagram for Design Is In The Detail

Equipment

  • Camera: Canon 5D MkII
  • Lens: Canon 70-200mm F/2.8
  • Flashes: Canon 580ex
  • Accessories: 1 light stands, 1 light brackets, 1 Umbrella & RF-602 Triggers

Camera Settings

  • Shutter Speed: 1/100th
  • Aperture: F/2.8
  • ISO: 250

Comments

  • I know what you mean, I love the little tags on my crewneck from them!

    Also I like what you have done here with the colour pallet matching complimentary colours together (this is something I do in CGI) with the blue shadows and the orange highlights.

    Good work!