AnyForty Pride Refix Collection — Spring 2016
Back in 2012 talented illustrator Tom Mac came up with the AnyForty Pride lion. Since then this design has almost become the unofficial mascot of the brand being used across multiple ranges, accessories and even gracing the front cover of Digital Arts magazine.
In January, AnyForty head honcho, Al came to me wanting to run an idea by me — “I wonder if I could make a range work by getting a group of artists to do their own take on the Pride graphic”. “Hell yes” I told him. In March I headed up to Mayfield Studio, Newcastle to hang out with the AnyForty family and shoot that range.
Most of these shots were done with a fairly simple three light setup. Two bare lights at the back, and a massive octabox overhead. This makes for quite a flexible setup, and I just dialled the power down when I wanted a shallow depth of field and up when I wanted a more in focus.
Head over to AnyForty.com to checkout the full collection and treat yourself to something nice!
Always looking to try and mix it up a little bit with actually ended up shooting the pack shots on a couple of giant polystyrene flags, one black and one white. They had a nice texture to them, which made it a little more interesting than pure white or black.
Blu the dog was on set as my photography assistant. He wasn't great at the job, but his cuteness made up for it.
Lighting Diagram
Equipment
- Camera: Canon 5D MkIII
- Lens: Canon 135mm F/2.0 &ant Canon 50mm F/1.4
- Flashes: Elinchrom D-Light x 2, Bowens Gemini GM500
- Accessories: 3 light stands, a boom arm, a massive octabox , and a Manfrotto tripod.
Camera Settings
- Shutter Speed: 1/125th
- Aperture: F/2.0 - F/11 depending on what power I had the lights at
- ISO: 100
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