AnyForty — Spring/Summer 2013 Lookbook
I recently shot the new lookbook for the AnyForty Spring/Summer 2013 rage. This collection celebrates their fifth year of dropping sick designs — Blood, Sweat & 5 Years.
The brand has recently been setting up their first retail shop at Boxpark in Shoreditch. Boxpark is “the worlds first pop-up mall” & constructed of stripped and refitted shipping containers — that’s pretty cool. We shot the packshots inside the shop during the shop fit. Space in these containers is pretty tight but I made a two-light strobist setup work pretty well.
Once we’d nailed all the product shots we headed upstairs to one of the quiet seating areas for some lifestyle & detail shots. It was a pretty awesome spot with long wooden benches, wood flooring & wood-clad walls — the wooden tones helped me make a very cold day in March (-2°C) feel a little more summery. There were also some LED up-lighters which I mixed in with my strobes real nice.
Shooting a Spring/Summer lookbook while it’s snowing outside was pretty challenging/funny but I’m really stoked with how these shots came out.
For the photo-geeks reading this: I shoot it all on my Canon 5D MkII, all the packshots with my Canon 50mm F/1.4 & the lifestyle/detail shots with my Canon 70-200 F/2.8 IS. And all the shots used off camera flash, through a softbox or umbrella.